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Privacy Policy

Effective date: 2026-05-11

Pop Up Your Brand ("we", "us", or "our") operates the website popupyourbrand.com (the "Site"). This Privacy Policy explains what information we collect when you use the Site, how we use it, and the choices you have. By using the Site you agree to this Policy.

1. Who we are

Pop Up Your Brand is a New York–based experiential design and event fabrication studio at 56 West 36th Street, New York, NY 10018. For privacy inquiries, contact us at hello@popupyourbrand.com.

2. Information we collect

Information you give us. When you submit a contact or quote-request form, request information, or otherwise correspond with us, we collect what you provide — typically your name, email address, phone number, company, project type, event dates or budget if shared, and any free-text details about your project.

Information collected automatically. When you use the Site we automatically collect:

  • Standard server log information: IP address, user agent, referring URL, pages visited, timestamps.
  • Analytics data via Google Analytics 4 and Microsoft Clarity, including pages viewed, time on page, scroll depth, clicks, and approximate location derived from IP address. Clarity may also record session replays — anonymized recordings of how visitors interact with pages.
  • Conversion data via Google Ads conversion tracking and Google Tag Manager when a visitor arrives from a paid-search ad and submits a form or initiates a call.

Information from cookies. We use cookies and similar technologies (pixels, local storage) to operate the Site, remember preferences, measure performance, and support advertising. See section 6 for details.

3. How we use information

We use the information we collect to:

  • Respond to your inquiries and prepare quotes or proposals.
  • Communicate with you about projects, follow up on requests, and provide service updates.
  • Improve the Site, our content, and our marketing — including by analyzing aggregated and de-identified usage data.
  • Measure and improve the performance of our advertising campaigns, including retargeting visitors who didn't submit a form.
  • Detect and prevent fraud, abuse, and security issues.
  • Comply with legal obligations.

4. Sharing of information

We do not sell personal information. We share information only as follows:

  • Service providers who help us operate the Site, host content, send email, run analytics, and run advertising: Google (Analytics, Ads, Tag Manager), Microsoft (Clarity), our website hosting provider, and our customer-relationship-management and email tools. These providers process information on our behalf under contractual obligations to protect it.
  • Professional advisors and partners where reasonably necessary, including counsel, accountants, and fabrication subcontractors when a project requires it.
  • Legal compliance and protection when required by law, subpoena, court order, or to protect our rights, property, or the safety of others.
  • Business transfers in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality provisions.

5. Your choices and rights

Depending on your location, you may have the following rights:

  • Access — request a copy of the personal information we hold about you.
  • Correction — ask us to fix inaccurate information.
  • Deletion — ask us to delete personal information we hold about you, subject to legal retention requirements.
  • Opt-out of marketing — unsubscribe from any marketing email via the link in the email, or by emailing hello@popupyourbrand.com.
  • Opt-out of analytics and advertising — use browser-level controls (Do Not Track / GPC), the Google Analytics opt-out browser add-on, the Network Advertising Initiative opt-out (https://optout.networkadvertising.org/), or the Digital Advertising Alliance opt-out (https://optout.aboutads.info/).
  • California, Colorado, Virginia, and similar state rights — California's CCPA/CPRA and similar state laws give residents specific rights including the right to know, delete, correct, and opt out of "sale" or "sharing" of personal information. We do not sell personal information for money. Some advertising activity may qualify as "sharing" under California law; you can opt out at any time by emailing hello@popupyourbrand.com or by configuring your browser to send a Global Privacy Control signal.
  • EEA / UK GDPR rights — if you're in the EEA or UK, you have the rights described above plus the right to object to processing, the right to data portability, and the right to lodge a complaint with your supervisory authority. Our lawful bases for processing are: consent (for analytics and advertising cookies where required), legitimate interest (for site operation and inquiry handling), and contract performance (for project work).

To exercise any right, email hello@popupyourbrand.com. We respond within the time required by applicable law.

6. Cookies and tracking technologies

We use cookies for:

  • Strictly necessary functionality (e.g., session, security).
  • Analytics to understand how visitors use the Site (Google Analytics 4, Microsoft Clarity).
  • Advertising to measure ad performance and retarget visitors (Google Ads, Google Tag Manager).

You can refuse non-essential cookies through the cookie banner on first visit, change your choices through your browser settings, or use the opt-out tools listed in section 5.

7. Data retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required by law. Contact-form submissions are typically retained for up to seven years for project-history purposes. Analytics data is retained for 14 months by default in Google Analytics 4.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.

9. Children

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. International transfers

Pop Up Your Brand is based in the United States. If you access the Site from outside the United States, your information will be transferred to and processed in the United States. Where required by law, we rely on appropriate transfer mechanisms (such as Standard Contractual Clauses).

11. Changes to this Policy

We may update this Policy from time to time. We'll post the updated Policy on this page and revise the "Effective date" above. Continued use of the Site after the update constitutes acceptance.

12. Contact

For any privacy-related question, request, or complaint:

Pop Up Your Brand 56 West 36th Street New York, NY 10018 hello@popupyourbrand.com