Experiential Fabrication NYC
We build the physical side of brand experiences: activations, pop-ups, immersive environments and photo moments, designed, fabricated and installed by one in-house team in Midtown Manhattan.
What Experiential Fabrication Means
Experiential fabrication is the design, engineering and construction of the physical environments people step into at a brand event: the activation footprint, the pop-up shop, the photo moment, the stage and the scenic around it. It is the point where a concept deck becomes plywood, steel, acrylic, paint and light.
Pop Up Your Brand is an experiential fabrication company with its own shop in Midtown Manhattan. Experiential design, engineering, CNC cutting, scenic carpentry, metalwork, scenic painting, large-format printing and LED integration all happen under one roof, so the team that draws the build is the team that makes it and installs it. New to the term? Start with what experiential fabrication is.
Built for Agencies and Brand Teams
Most experiential projects reach us from agencies and in-house brand teams that already have the idea and need a fabrication partner to make it real by the open date. Agencies and producers hire us to build what they have designed; brand marketing teams come to us directly for design through installation.
Either way the work stays with one accountable in-house team: a line-item quote within 48 hours, fabrication-ready drawings before anything is cut, and installation and strike by our own crews. Across 200+ projects we have not missed an open date.
See how that plays out on brand activations, pop-up shops and immersive production.
How a Build Runs
Send the brief, the renders or a sketch. We review scope, venue and timeline and return a line-item quote within 48 hours.
Concepts are developed or refined into fabrication-ready drawings, with materials, structure and finishes specified for the venue.
CNC cutting, carpentry, metalwork, scenic painting, printing and LED integration, all in our Midtown Manhattan shop.
Our crew delivers, installs and details the build on site, then returns to strike it when the event closes.
What We Fabricate
Experiential Services
Experiential fabrication draws on every discipline in the shop. Start with the service closest to your project.
Brand Activations
Product launches, interactive installations and photo moments built for agencies and brand teams.
Pop-Up Shop Design
Retail-grade pop-up shops, retail activations and touring builds, from custom fixtures to full buildout.
Event Fabrication
Custom scenic, stages and branded builds for launches, galas and live events.
Why Teams Build With PUYB
One Shop, Every Trade
CNC, carpentry, metal, paint, print and LED under one roof. No subcontractor handoffs between the drawing and the finished piece.
Design-Build Under One Roof
The designers who draw your experience work alongside the fabricators who build it, so what gets approved is what gets installed.
Deadline Discipline
Event dates do not move. Across 200+ projects we have not missed an open date.
Agency-Friendly
We work as the build partner behind agency-led programs, or directly with brand teams. Either way you get one accountable team.
Experiential Fabrication FAQ
Experiential fabrication is the design, engineering and construction of physical brand environments: activations, pop-up shops, immersive installations, photo moments and scenic builds. It combines scenic carpentry, CNC cutting, metalwork, painting, graphics and lighting to turn a creative concept into a structure people can walk into, touch and photograph.
An experiential fabrication company takes a brand experience from drawings to the venue floor. That covers engineering the design, building every element, finishing and branding it, delivering and installing it on site, and striking it after the event. Pop Up Your Brand does all of this in-house from a shop in Midtown Manhattan.
Both. Agencies and producers bring us in as the fabrication partner behind their creative, and brand marketing teams hire us directly for design through installation. In either case one in-house team handles design development, fabrication, installation and strike.
Most custom builds take four to eight weeks from signed proposal to installation. Reveal mechanics, permitting, long-lead materials and cross-country shipping can push that to ten or twelve weeks, so send the brief as early as you can. Quotes come back within 48 hours.
Yes. Every build is fabricated in our Midtown Manhattan shop and installed by our own crews in New York City and nationally. Out-of-town work includes White Claw Sessions at The Surf Lodge in Montauk and Café de Colombia at the San Diego Convention Center.
Ideas are easy. Building them is the job.
One shop. One team. Design, build, install, strike.
Let's build the experience.
Send the brief, the renders or a sketch. A line-item quote comes back within 48 hours.
Start Your Project