Experiential Design, Fabrication & Event Production NYC
Full-service experiential design and fabrication for agencies and brands. Design, build, and install — all in-house at our NYC shop. 200+ projects delivered. Zero missed open dates.
Design. Build. Install. All In-House.
Pop Up Your Brand is a full-service experiential fabrication shop based in New York City. We design, engineer, fabricate, and install custom builds for brand activations, trade shows, pop-up shops, corporate events, and hospitality venues — all under one roof.
Our in-house capabilities span six fabrication disciplines: CNC cutting, scenic carpentry, metal fabrication and welding, scenic painting, large format printing, and LED lighting integration. From first concept sketch to on-site installation, one team owns your entire project — no subcontractors, no hand-offs, no surprises.
That full-pipeline control is how we’ve delivered 200+ projects with zero missed open dates. When your reputation is on the line and the doors open at a fixed time, you need a fabrication partner that controls every variable. That’s us.
What We Build
Seven service categories. One team. Every capability in-house.
Experiential Design
Concept development, 3D visualization, spatial design, and fabrication-ready drawings — all engineered for buildability.
Event Fabrication
CNC cutting, scenic carpentry, metal fabrication, painting, printing, and LED integration — six disciplines, one shop.
Brand Activations
Product launches, interactive installations, and photo moments engineered to stop crowds and drive social impressions.
Trade Show Fabrication
Custom exhibits and modular booth systems designed to dominate the show floor and adapt to your full show calendar.
Pop-Up Shop Design
Retail-grade pop-up environments that look permanent, install in a day, and tour to multiple markets.
Stage & Scenic
Custom stages, scenic walls, backdrops, and venue installations for events, hospitality, and live production.
We build what others render.
In-house design, fabrication, and installation — one team, one roof, one timeline.
Why Brands & Agencies Choose PUYB
All In-House
Design, CNC, carpentry, metal, paint, print, LED, and installation — all under one roof. No subcontractors means no finger-pointing, no schedule gaps, and no quality drift.
Zero Missed Opens
200+ projects delivered and we have never missed an event open date. Not once. When the venue doors open at 6 PM sharp, our track record speaks for itself.
48-Hour Quotes
Send us your brief, your renders, or a napkin sketch. We return a detailed, line-item quote within 48 hours. No competitor in this market matches that turnaround.
NYC Shop, National Reach
We fabricate in our NYC shop and install nationwide. Las Vegas, LA, Miami, Chicago — our crew travels with every build for consistent quality at every venue.
Fabrication Partners for Agencies
A significant portion of our work comes through creative agencies, experiential agencies, and PR firms. We serve as the fabrication and production partner — you maintain the client relationship and creative direction, we own the build, the install, and the flawless execution.
We work white-label when needed. We meet your deadlines, your quality standards, and your client’s expectations — because our reputation depends on yours. When your client sees a flawless build on opening day, that reflects on your agency. We take that seriously.
Frequently Asked Questions
Experiential fabrication is the process of designing, engineering, and building custom physical structures for live brand experiences — including trade show booths, pop-up shops, brand activations, scenic environments, and stage sets. It combines CNC routing, carpentry, metalwork, scenic painting, large format printing, and lighting integration to create immersive environments that audiences interact with.
Pop Up Your Brand is a full-service experiential fabrication shop based in New York City that designs, engineers, fabricates, and installs custom builds for brand activations, trade shows, pop-up shops, corporate events, and hospitality venues. All six fabrication disciplines — CNC cutting, scenic carpentry, metal fabrication, scenic painting, large format printing, and LED integration — operate in-house under one roof with zero subcontractors.
Event fabrication costs vary based on size, complexity, materials, and timeline. Small activations and photo moments start around $5,000-$15,000. Mid-scale brand activations and pop-ups range from $40,000-$100,000. Large-scale experiential builds and custom trade show exhibits can exceed $150,000-$300,000+. Pop Up Your Brand provides detailed, line-item quotes within 48 hours of receiving a brief.
All in-house fabrication means every phase of a project happens under one roof: design, CNC cutting, scenic carpentry, metal fabrication and welding, scenic painting, large format printing, LED lighting integration, and the install crew. No fabrication discipline is subcontracted. This single-facility model eliminates communication breakdowns, compresses timelines, and maintains consistent quality from first cut to final install.
Agency partnerships are a core service model in experiential fabrication. Fabrication shops serve as the build-and-install partner — white-label when needed — while the agency maintains the client relationship and creative direction. This allows agencies to deliver fabrication capabilities and on-site production without maintaining their own shop facilities.
Optimal project timelines allow 8-12 weeks from initial brief to event date for complex builds. Simple projects can be accommodated in 3-4 weeks. Trade show season (January-March, September-November) and Q4 holiday activations are peak periods that book up fastest — engaging a fabrication partner as early as possible during these windows provides the most creative flexibility.
Let's build something worth talking about.
Quote in 48 hours. Design in a week. Build in 3-8 weeks. Zero missed open dates.
Start Your Project