NYC Trade Show Fabrication
Custom trade show booths and exhibits designed to dominate the show floor. Engineered for impact, built for reuse, and installed by our crew — from 10x10 inline to 50x50 island exhibits.
Booths That Win the Floor
Trade show fabrication is the process of designing and building custom exhibit structures that represent your brand on a convention show floor. At Pop Up Your Brand, we build booths that don’t just fill a space — they command attention and drive qualified traffic to your team.
Our in-house fabrication shop handles every element: CNC-cut walls, welded steel frames, scenic painting, printed graphics, integrated lighting, and AV infrastructure. Because everything is built under one roof, we deliver tighter timelines, consistent quality, and a single point of accountability.
Whether you’re exhibiting at Javits Center, the Las Vegas Convention Center, or McCormick Place, we engineer every build for venue-specific requirements — including I&D labor rules, rigging points, and fire marshal compliance.
Custom vs. Modular: The PUYB Approach
The trade show industry is split between two camps: rental houses pushing modular systems that look like every other booth on the floor, and custom fabricators building one-off exhibits that cost a fortune and can’t adapt to different show sizes. At PUYB, we build a third way.
Our custom exhibits are engineered for multi-show use with modular connection systems, interchangeable graphic panels, and reconfigurable layouts. Your 20×20 island at CES can become a 10×20 inline at a regional show — same brand quality, different footprint. The structure is custom-fabricated to your brand, but the engineering allows flexibility across your entire show season.
This approach saves our clients 30-40% over building new for every show while maintaining the premium, custom look that rental systems can’t match. Your booth looks like a $200K custom build at every show because it IS a custom build — it’s just smart enough to adapt.
We also handle the logistics that make trade show programs work: storage between shows, graphic refreshes, booth refurbishment, freight coordination, and I&D labor management at every major convention center in the country. One partner for your entire exhibit program, not a different vendor for every show.
From RFP to Show Floor
We review your booth size, show rules, brand guidelines, and objectives. Initial concepts are delivered within 48 hours.
3D renders, structural engineering, and fabrication drawings — all approved by your team and show management before we build.
Full build in our NYC shop with pre-assembly and quality control. You can visit the shop to see your booth before it ships.
We coordinate freight, show labor, installation, and post-show dismantle. Your booth arrives ready, and we handle everything on the floor.
Exhibit Elements We Fabricate
Exhibit Solutions
From custom one-off exhibits to reconfigurable modular systems — built for your brand and your show schedule.
Custom Exhibit Design
Fully custom trade show booths engineered from scratch for your brand, your products, and your show floor position. Maximum impact, zero compromise.
Modular Booth Systems
Reconfigurable exhibit systems that adapt to different booth sizes and show formats. One investment, multiple configurations across your show season.
Why Choose PUYB for Trade Shows
Convention Center Experience
We've installed at Javits Center, LVCC, McCormick Place, Mandalay Bay, and convention venues nationwide. We know the union rules, the dock schedules, the rigging points, and the fire marshal requirements at every major facility.
Multi-Show Engineering
Our exhibits are engineered for 3-5 years of show use with reconfigurable layouts, interchangeable graphics, and modular connection systems. One investment that adapts to your full show calendar.
Full Program Management
Storage, refurbishment, graphic updates, freight, drayage, and I&D labor — we manage your entire exhibit program. One partner, one relationship, consistent quality at every show.
Show-Ready Guarantee
Every exhibit is fully pre-assembled in our shop, quality-checked, documented with install guides, then disassembled and crated for shipping. Your booth arrives ready — no guesswork on the show floor.
On the Show Floor
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Frequently Asked Questions
Trade show booth costs depend on the booth size, design complexity, materials, and technology integration. A custom 10×10 inline exhibit typically starts around ,000. A 10×20 custom booth ranges from ,000 to ,000. Custom 20×20 island exhibits range from ,000 to ,000 or more. These costs cover design, fabrication, and graphics — installation, shipping, and show services are quoted separately. Pop Up Your Brand provides detailed, line-item quotes within 48 hours of receiving your show details and objectives.
We recommend starting the design and fabrication process at least 12 to 16 weeks before your show date. For large-scale island exhibits or multi-show programs, 6 months or more is ideal. This allows time for design development, client approvals, material procurement, fabrication, pre-assembly testing, and shipping. The earlier we are involved, the more strategic options we can offer — including floor plan optimization and early-bird pricing on show services.
Renting a trade show booth has a lower upfront cost and works well for one-time exhibitors or companies testing a new show. Buying a custom exhibit has a higher initial investment but amortizes over multiple shows — typically paying for itself after two to three uses. Custom exhibits also offer complete brand control, modular scalability, and the ability to refresh graphics without rebuilding the structure. Pop Up Your Brand designs custom exhibits engineered for multi-show use and offers climate-controlled storage between events.
Yes — modular scalability is one of our core design principles. We engineer exhibits with interchangeable components, standardized hardware, and adaptable configurations so a 20×20 island exhibit can be reconfigured as a 10×20 inline or a 10×10 corner booth. This approach protects your fabrication investment and gives your marketing team flexibility across your full trade show calendar without commissioning a new build for every show.
Yes — New York City trade show production is our home turf. We have extensive experience installing exhibits at the Javits Center, navigating Teamster freight jurisdiction, Carpenter union booth erection rules, mandatory drayage contractors, and the compressed load-in schedules that Javits shows demand. Our production team handles all show services coordination, union crew scheduling, and venue-specific compliance so your setup runs smoothly and on time.
“PUYB built us a booth that we've taken to seven shows across three years. It still looks brand new, reconfigures for different floor sizes, and gets compliments at every show. Best investment we've made in our trade show program.”VP of Marketing B2B Technology Company
Own the floor. Every floor.
Custom exhibits engineered for your full show season.
Let's dominate your next show floor.
Custom trade show fabrication — designed, built, and installed by one team.
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