Case Study // 2025
IBS Trade Show
The Brief & Challenge.
Thermacell was exhibiting at the International Builders’ Show (IBS) — one of the largest trade shows in the construction and outdoor living industry — and needed a custom exhibit that would stand out on a massive show floor packed with competitors. Their 20×30 island booth needed to showcase multiple product lines, accommodate live demonstrations, and create an inviting environment for extended sales conversations.
The venue was the Las Vegas Convention Center, which meant coordinating with union labor, managing freight across the country, and engineering the booth to meet strict show regulations including hanging sign weight limits and fire code requirements. The booth also needed to be engineered for reuse at future shows in different configurations.
The Pop Solution.
We designed and fabricated a custom island exhibit with a commanding hanging sign structure, open-concept product demonstration areas, a semi-private meeting room, branded storage, and integrated AV throughout. The design used Thermacell’s outdoor lifestyle positioning to create a booth that felt less like a trade show exhibit and more like stepping into a premium outdoor living space.
Key fabrication elements included CNC-cut dimensional wall panels with product integration shelving, a custom welded steel canopy structure for the hanging sign, backlit fabric graphics on tension frames, and a modular flooring system. Every element was engineered with a connection system that allows the booth to be reconfigured for a 20×20 or 10×20 inline configuration at regional shows.
The full build was pre-assembled in our NYC shop, disassembled into labeled crates, and shipped to Las Vegas. Our install crew flew in and managed the I&D with local union labor — completing installation in the allocated 8-hour window.
Core Fabrications
THE OUTCOME.
Thermacell’s booth was one of the most-visited exhibits at IBS, with the sales team reporting a significant increase in qualified leads compared to their previous show. The open demonstration areas drove consistent crowd engagement throughout the show, while the meeting room enabled deeper sales conversations with key accounts.
The booth’s reconfigurable engineering paid off immediately — Thermacell deployed the same structure in a 20×20 island configuration at their next show without any additional fabrication costs. The hanging sign was visible from across the hall, establishing brand presence before attendees reached the booth.