Case Study // 2025
Delilah x hwoodgroup
The Brief & Challenge.
The h.wood Group was opening Delilah — their flagship supper club concept — in New York City and needed a fabrication partner who could deliver the venue’s signature aesthetic: glamorous, old-Hollywood opulence with modern edge. The scenic elements had to define the identity of a permanent venue that would host celebrities, influencers, and high-profile events nightly.
The challenge was twofold: the scenic installations needed to withstand commercial use (nightly service, high-traffic, cleaning crews) while maintaining the visual drama of a one-night event. Every element needed to look spectacular under the venue’s dramatic lighting scheme and photograph beautifully across social media platforms. The timeline was aggressive — 8 weeks from approved designs to opening night.
The Pop Solution.
We fabricated a comprehensive scenic package that defined Delilah NYC’s visual identity: custom stage elements for live entertainment, a signature bar back with dimensional detailing and integrated lighting, scenic wall treatments throughout the dining room, and branded environmental elements that carried the Delilah aesthetic from entry to VIP.
Materials were selected for dual-purpose performance: commercial-grade durability for nightly use, with the finish quality and visual richness of fine event scenic. Our paint team developed custom metallic and patina finishes that read as luxurious both in person and in the warm, low-light photography that defines nightlife social content.
The entire fabrication happened in our NYC shop, with final installation completed overnight to minimize disruption to the venue’s construction timeline. Our team coordinated closely with the general contractor, lighting designer, and AV team to ensure every scenic element integrated seamlessly with the venue’s broader buildout.
Core Fabrications
THE OUTCOME.
Delilah NYC opened to immediate critical and social media acclaim, with the venue’s scenic environment cited repeatedly in press coverage and social posts. The fabricated elements we built became the most-photographed features of the space — the bar back and stage set appeared in coverage from major publications and across thousands of influencer posts.
The scenic installations have maintained their finish quality through months of nightly service, validating the material selections and construction methods we specified. The h.wood Group has continued to engage PUYB for scenic work at additional properties.