Tao Group – Moxy Hotel

TAO Group was launching a new nightlife concept within the Moxy Hotel in New York City and needed scenic fabrication that would define the space’s identity from day one. The collaboration between TAO’s hospitality expertise and Moxy’s playful brand DNA required a scenic approach that was simultaneously sophisticated and irreverent — a space that felt exclusive but not pretentious.

The fabrication needed to integrate with the hotel’s existing architecture, accommodate TAO Group’s operational requirements for nightly service (DJ setup, bar service, bottle service flow), and create a visual environment that would become the venue’s signature across social media. The project had to coordinate with multiple stakeholders: TAO Group operations, Moxy brand standards, the hotel’s facilities team, and the interior design firm overseeing the broader buildout.

We fabricated a scenic package that gave the venue its visual signature: a statement bar back with layered dimensional elements, mirror work, and integrated LED lighting that shifts color throughout the evening. The DJ booth was a custom sculptural piece that doubled as a room focal point — visible from every seat in the house and designed to photograph dramatically from any angle.

Wall treatments combined textured scenic panels, brass-finish metalwork, and backlit elements that created depth and visual interest across the room. A VIP area was defined by custom booth surrounds with premium upholstery-ready structures, hanging pendant elements, and a service bar with branded details.

Material selection was critical: every surface needed to handle nightly wear from a high-volume nightlife operation — spilled drinks, cleaning chemicals, physical contact from dense crowds. We specified commercial-grade coatings, impact-resistant substrates, and replaceable graphic panels for seasonal updates. The installation was completed over a 5-day window, coordinating with the GC, electricians, and the hotel’s operations schedule.